How it works

Two phone videos in.
An engineered build sheet out.

No launch monitor, no studio appointment. SWING DNA measures your actual swing from footage you film in minutes — then shows its work on every recommendation.

01

Create your account

Name, email, password. Every video, analysis and prescription stays private to your account — nobody else can see your fittings.

02

Choose your fitting

Precision Fit covers one category — irons, driver, fairway or wedges — for $39.99. Total Bag DNA runs all four for $79.99. Have a promo code? It applies at checkout.

03

Tell us your game

A short intake: swing speed if you know it, typical miss, strike pattern, divot depth, feel preference, current specs. Anything you skip, the video fills in.

04

Film two swings on your phone

One face-on, one down-the-line. The built-in camera guide shows framing, height and distance. 60fps is ideal — the quality gate grades every clip and tells you honestly if a re-record would sharpen the analysis.

05

Real analysis runs — while you watch

Computer vision tracks 33 body landmarks through every frame, detects your swing phases, measures tempo and transition, reads delivery steepness from your hand path, estimates release rotation, tracks the club and grades turf interaction. No canned numbers — if a metric can't be measured from your footage, it says so.

06

Your prescription — explained

The engine crosses your measured swing with a verified equipment bank and studio fitting rules, then writes an explainable build sheet: shaft weight, flex and profile, head with the right effective bounce, lie starting point, grip — each with a match score, the reasoning behind it, and a confidence value you can see.

◆ Example results — demo footage through the real engine

This is what you get back.

Everything below was produced by the actual analysis pipeline from sample swing footage — your report is built the same way, from your swing.

1 · Your Player DNA
TEMPO
3.0 : 1
backswing : downswing
TRANSITION
SMOOTH
measured redirection force
DELIVERY
VERY STEEP
hand-path plane, 0.90 conf
RELEASE
LATE
rotation-rate class, face-on
POSE COVERAGE
100%
33 landmarks tracked
CLUB DETECTION
79%
shaft tracked frame-by-frame
2 · Your swing, tracked frame by frame

The analyzer pulls your key positions and overlays the measured skeleton so you can see exactly what the numbers were read from.

Face-on · Address
Face-on · Address
Face-on · Top
Face-on · Top
Face-on · Impact
Face-on · Impact
Face-on · Finish
Face-on · Finish
Down-the-line · Address
Down-the-line · Address
Down-the-line · Impact
Down-the-line · Impact
3 · Your prescription — with the reasoning
Shaft · #1 match
97%
True Temper Dynamic Gold Mid 115 — S300 · 110g

“7-iron speed of 84 mph fits the 105–120g tour-weight class in Stiff. Steeper delivery adds dynamic loft and spin through impact — a firmer tip keeps flight in the playable window. Smooth transition keeps the lighter half of the band in play.”

Iron head · #1 match
96%
Ping i240 — players cavity

“Turf interaction is on the steep side → high effective-bounce tier. High-bounce sole matches the turf-interaction requirement — verified against the studio bounce prescription chart.”

Lie angle · starting point
1.5° upright, verify dynamically

“Hand position at impact sits above the address baseline — the toe-down tendency plays too flat. Start 1.5° upright and confirm with impact tape; expect 1–2° of toe droop at speed.”

Grip
Golf Pride MCC — Midsize

“Sized to the measured release class first, then the hand measurement — midsize quiets overactive hands without slowing rotation past neutral.”

4 · Confidence you can see
Delivery classification
90%
Shaft recommendation
84%
Turf / bounce tier
76%
Release rotation class
55%

Every value carries the confidence it was measured at — lower-quality footage lowers confidence and the report says so. If something can't be measured, it reads “not measured,” never a made-up number. Video metrics are observed tendencies; dynamic testing confirms final specs.

Precision Fit
$39.99

One full fitting in a single category — irons, driver, fairway or wedges. Video analysis, prescription and print-ready report included.

Total Bag DNA
$79.99

All four categories — the complete bag engineered from the same swing DNA. Four fitting credits, use them at your pace.

Start Your Fitting

Takes about 10 minutes of your time — the analysis runs itself.